Traditional PR & Marketing


Developing a strategic and integrated marketing plan for your business is crucial. This includes a mix of marketing activities that will support the vision, business goals and marketing objectives of your organization. A solid strategy is the most important step in making any business a success.

This mix includes branding, marketing communications, public relations, social media, advertising, events, promotions, video and photography combined with an effective website design and collateral pieces for support. Octomind Media can create an effective plan for your company and implement all of these concepts under one roof.

Octomind Media values public relations as an important part of your inbound marketing strategy, to increase your company’s online presence and image. The purpose of PR is to present your company to the local media through a strategic and continual press outreach. Producing and sending frequent press releases through numerous wire services will increase the exposure for your business and increase the number of back-links to your website, boosting your organic listings with search engines. As a side-benefit, adding these press releases in the blog section of your website increases your organic search results in the major search engines.

Public relations tactics include many strategic ways to get content out to the public. By writing press releases and media advisories about your company regularly, you keep the media and customers updated on your company’s progress. Retaining an agency that has strong media connections will ensure positive placement of your company news in a powerful manner.

Octomind Media will identify key media contacts relating to your industry and build relationships. We will then develop creative story angles to submit you as expert source. We can produce pitches from many angles and align you with specific publications’ editorial calendars. Strategies for B2B, B2C and businesses in different verticals can vary greatly and Octomind Media will custom-tailor a strategy that best fits your model and target demographic. Through an aggressive public relations campaign, Octomind Media can develop strong and positive awareness and exposure for your business, resulting in better search engine results and increased revenue.